April 05, 2010

Targeting the Markets

Think Out of The Box

When trying to distribute something or struggling in internet marketer, you could always try to widened your perspective and not to be trapped in short stepped views. Trends always change and it is your job as a salesperson to adapt for your customer. In internet marketing, having nice niche and good backlink have to be viewed in many ways to create greater traffic conversion.

I myself divide the markets into two section, the expert buyer and the potential buyer. Expert buyer are those who knows what are they looking for. They know what product they expect to see when they type keywords, like "weightloss-systems" on Google. So for any product with good niche and optimization, expert buyer will show up in your sites. The second party is the potential buyers. While expert buyers know what they wants to buy, potential buyers is people surfing on the internet and probably will buy the first thing that caught their interest.

Then how do we target these potential buyers to endorse higher traffic and convert it to sells? Simple, for every product you want to promote, imagine the target consumer. Are they young or adult? Men or Women? Teen or Children? After you are clear with what potential buyer you should target, explore the trends and recent interests, like movies and music, then look for friends or colleagues who have blogs, create a lens on squidoo, or asks a backlink for your sites from your favorite blog about the trends. Simple rite?

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